Thursday 25 February 2016

A successful Crowdfunding campaign

“Suddenly the wealth is not concentrated anymore. Suddenly the society becomes more powerful”

Inspiring words from Emanuela Vartolomei, founder and CEO of All Street, the first company to help individuals with Crowdfunding.


          


I was curious to know what makes a successful crowdfunding campaign. So here are Emanuela’s tips:


Time
You must set aside time for your crowdfunding enterprise. Preparation should take about three months, then one or two months to run the campaign.

TEAM

Have a good core team is a must.  You have to get on board collaborators who can bring the skills you lack, for example, someone to do the social media work, someone to deal with the legal aspects, etc.


BUDGET

Have a realistic budget in place, including the salary for your core team. It takes a minimum of £10,000 to support a campaign. Bear in mind that you need to bring 30% of the funds before starting.


SOCIAL MEDIA

You need a sound social media marketing plan. An AMAZING VIDEO is KEY if you want to succeed, and so is the CONSTANT UPDATING of information via Twitter and other channels.


And last but not least...

get a crowd!

You need to build an initial group of supporters (like family and friends) who have to be there before the launch. Ideally, you need to reach at least 10,000 people even if it isn’t direct reach. This is where social networks like LinkedIn, Facebook, etc. come in handy.



If all that sounds like a hassle, why bother?

It is a very good springboard for the company because people will know you. You’ll acquire clients and partners, and you’ll be known to investors. 


Have a look at some of the crowdfunding platforms:







Hey scientists, you might find this publication very useful:  A Guide to Scientific Crowdfunding


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